Generosity

Hero FIlm

It’s a beautiful thing when a brand and a culture align perfectly. The mission of Crown Royal to live generously and bring community together was so naturally infused in the essence of New Orleans and what the people there believe. When you make it your soul’s purpose to take care of one another and to give back to your community, only then will you truly be rewarded. Live Generously, and life will treat you royally.

Role: Creative Direction, ideation, post production edit.

The mission was pulled through several initiatives, one of which being a non-profit organization called Healing4Heroes.